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Are you familiar with Tidelines surf calendars? Here's a press release you can run about a new product they have for non-profits: Fund-Raising Success for Non-Profits Dependent on the Tides Sold in surf shops across the U.S., popular ‘Tidelines’ calendars provide revenue stream for non-profits. Encinitas, CA (January 15, 2011) – It’s a new year and for the hundreds of thousands of surfers, boaters and fisherman who often base their social and work calendars on the tides, the first and most critical purchase they will make in 2012 is a tide calendar. Most surfers will buy a ‘Tidelines’ calendar, either in the form of a wall calendar or a pocket-size tide book, both of which feature the undulating ‘sine’ waves, graphically depicting the ebb and flow of each day’s tides. John Conover, one of the first board members of the Surfrider Foundation started Tidelines 30 years ago. The calendar is now sold in approximately 75 surf shops and over 1,000 retail outlets. Within the last year, Tidelines introduced CalendarLink.org, a custom calendar that non-profits can easily create, using their own photos (or Tideline’s library of thousands of professionally-shot photos, featuring the likes of Surfer’s Journal photo editor Jeff Divine). Dozens of non-profits, such as the California State Lifesaving Association, Rancho Coastal Humane Society, PETA, Smile Train and the Crohn’s and Colitis Foundation, have created and sold their own calendars on their unique custom webpage that CalendarLink provides on their site. “There are no start-up costs or printing costs involved,” says Conover. “Non-profits make $10 for every calendar they sell and raise funds from the very first calendar sold since there are no upfront costs," he adds. “It’s extremely hard enough for non-profits to raise money as it is in this challenging economy, and most funds are given around Christmas time, so CalendarLink is a highly-efficient and no-cost method for non-profits to raise funds all year long,” continues Conover. With dozens of custom calendar competitors on the market, Tidelines has created a niche by allowing surfers, boaters, and other marine-photography lovers to create a custom calendar with tide information and sine waves from over 3,500 locations from Seattle to San Diego, to Maine, Maryland’s Chesapeake Bay, all the way down to Miami, and even Australia. Tidelines also allows for-profits and professional or budding photographers and artists to sell their own custom calendars. “You don’t have to be a surfer to enjoy or make your own Tidelines calendar,” says Curry, Conover’s business partner since 1990. “Anyone can make their own personal calendar and have important dates printed on the calendar, with or without the tides,” he adds. Tidelines has recently partnered with Surfer, Snowboarder, Bike, and Lowrider Magazines to produce custom calendars for each respective magazine. Despite the glut of do-it-yourself calendar companies, many of them much larger, Tidelines has managed to offer a unique product in the saturated calendar market while at the same time empowering non-profits. That’s something to be stoked about. Tidelines, operating since 1981, offers custom tide calendars from 24 regional versions, with 3,500 U.S. locations. Tidelines’ CalendarLink.org allows non-profits to sell their own calendars, bearing no expense for the creation of said calendars. Visit tidelines.com.com to view their other custom calendar products. ### |