Surf Guru Productions Hit Capt. Hirams
Dub City Tribe Live Broadcast
Capt. Hiram's
1580 US Highway 1
Sebastian Florida, 32958
www.hirams.com
View Video from the live broadcast.
Story By Shawn Green / Photos by Lil' Hippie
Surf Guru was recently on the scene at Captain Hirams Resort to cover one of the resort's premier concerts. The event headliner was reggae legend Pato Banton with Mystic Roots Band. But opening for the wale was Brevard's own big fish in its local music scene- Dub City Tribe.
S G's mobile video production crew documented the daylong concert by broadcasting it live over the net. Tiffany Horrex and Vic Sossi spent the day as S G's on camera talent interviewing band and crowd members. Neither Horrex or Sossi were trained to be in front of a camera, but after a little "liquid courage" both took to the job like surfers to waves giving S G's broadcast that laid back feeling a reggae event should have.
Horrex, an aspiring teacher, said she would continue to cover events for S G even after she nails down her dream job as an educator. Sossi, who admitted to being more used to being behind the camera rather than in front of it, said he was ready for the challenge and was having fun with it.
Keano Boyd, producer/director for S G's mobile studio, said covering and broadcasting events in this manor is a low-cost advertising option for businesses to explore. S G is able to produce and show a company's commercials during it's live internet broadcasts. In addition, S G was able to record Dub City's performance, which the band can use in its own promotion.
The mobile studio is run for about a quarter of the cost it takes to run a TV station, Boyd said. This gives S G the opportunity to pass along savings to their clients. Their getting more proverbial bang for their buck.
"Everybody needs to look out because Surf Guru is on the scene now and we're gonna take over," Boyd said.
Bringing the cameras also brings the crowds, Boyd added. When people see the camera come out they are more often than not drawn to it, which creates a buzz around whatever event is being filmed.
"Where ever we go it turns into a production," Boyd said grinning. "The cameras are like people magnets." Veteran promoter, George Toler of Tropical Productions and long time friend of S G, said he believes broadcasting events live on the net is on the fast track to taking over other forms of mainstream advertising.
"It's the next move," Toler said. "People don't listen to commercial radio anymore. People don't read anymore. Our attention span (as a culture) is changing."
Hiram's director of marketing, Debbie Janssen said she thought having the S G crew at the event was just the kind of new marketing idea that the resort liked to get behind.
"I know it's a popular site and a lot of people go there," Janssen said. "It's definitely different and the owner likes being on the cutting edge especially when it comes to advertising."
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